ABOUT ME
Builder of smart go-to-market machines
I’m a GTM Engineer with a background in sales leadership, data strategy, and education. I’ve built scalable revenue systems at fast-growing startups, led enterprise sales engineering teams, and taught math and statistics at the high school and university levels.
Most recently, I designed and operationalized Airtime’s GTM engine, connecting product data to CRM workflows, outbound campaigns, and revenue growth. Before that, I helped close $1M+ enterprise deals at Sidecar (acquired by Quartile) as the top-performing Sales Engineer.
I thrive at the intersection of sales, data, and execution - and I love turning complexity into clarity. Whether it’s structuring a pipeline, writing SQL, or simplifying a product story, I build systems that scale and help teams move faster.
My Professional Experiences
Built and operationalized Airtime's GTM engine - connecting product usage data to CRM workflows, outbound strategy, and revenue growth.
Top-performing SE, where I helped close several $1M+ deals and turned complex tech into clear value for executives and enterprise buyers.
Taught quantitative methods. This experience helps me connect and build trust with educators and administrators, and translate complex ideas.
Top Projects, Accomplishments & Skills:
01.
Built Airtime's End-to-End GTM Engine
Designed and operationalized Airtime's go-to-market system. Connected product usage data from BigQuery to outbound campaigns in Apollo.io and 11x, synced through Airtable and HubSpot. Created lead scoring, segmentation, and PQL flows that supported both PLG and SLG motions.
02.
Closed $1M Deals with Under Armour, Walmart & Target
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As Sidecar's top-performing Sales Engineer, I led technical strategy and solution selling on enterprise deals with global brands - including multi-million dollar ARR wins. My demos turned complex data into clear business outcomes and closed deals that shaped the company's growth story.
03.
Developed Sales & Marketing Dashboards to Guide GTM Strategy​
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Built actionable dashboards in Airtable and Google Sheets backed by SQL queries from BigQuery- enabling real-time insights into trial usage, outbound performance, and warm lead prioritization. These dashboards powered outreach campaigns and informed leadership decisions across multiple teams.
04.
Built ABM Campaigns Triggered by Buying Signals & Prod. Usage
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Designed & launched targeted outbound campaigns based on high-intent signals across our ICP - including product usage patterns, trial behavior, and firmographic fit. Used tools like Clay, Apollo.io, and 11x to enrich leads, trigger timely outreach, and scale a high-performing ABM motion for AE team.
05.
Leveraged OpenAI to Scale GTM Content & Automation
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Integrated OpenAI into GTM workflows to write outbound copy, summarize customer insights, and prototype lead enrichment flows. Combined with tools like Zapier, Clay, and Python, these automations saved hours of manual work and scaled personalization across outbound efforts.
"Michael is single-handedly the best hire of my career. He joined me at Airtime as a Sales Engineer, but later led our Customer Success & Onboarding function, now doing all of the customer-facing work at the company. He's a rare gem of a hire and can do any number of different things."